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Westlake Legal Group > article  > Apple drops ‘Jeep’ from emoji search, and Jeep loves it

Apple drops ‘Jeep’ from emoji search, and Jeep loves it

There is no emoji for a “Jeep,” at least not anymore.

Westlake Legal Group jeep1 Apple drops 'Jeep' from emoji search, and Jeep loves it Gary Gastelu fox-news/tech/companies/apple fox-news/auto/style/suv fox-news/auto/make/jeep fox-news/auto/attributes/off-road fox news fnc/auto fnc article 000892c0-3a0c-5598-9872-4d7d82d8a224

(FoxNews.com)

In its latest iOS update, Apple has removed “Jeep” from the list of words that generate an emoji that looks like a small, blue utility vehicle.

Westlake Legal Group jeep2 Apple drops 'Jeep' from emoji search, and Jeep loves it Gary Gastelu fox-news/tech/companies/apple fox-news/auto/style/suv fox-news/auto/make/jeep fox-news/auto/attributes/off-road fox news fnc/auto fnc article 000892c0-3a0c-5598-9872-4d7d82d8a224

(FoxNews.com)

FCA Chief Marketing Officer Olivier Francois said Jeep was opposed to the image being connected to the brand, according to Ad Age, and has now launched a humorous #thisisnotaJeep ad campaign on social media celebrating the change.

Jeep is known for relentlessly protecting its trademark, because the name is often used as a generic term for an off-road vehicle.

Westlake Legal Group jeep-e Apple drops 'Jeep' from emoji search, and Jeep loves it Gary Gastelu fox-news/tech/companies/apple fox-news/auto/style/suv fox-news/auto/make/jeep fox-news/auto/attributes/off-road fox news fnc/auto fnc article 000892c0-3a0c-5598-9872-4d7d82d8a224

No other automaker’s names launch the emoji, but it does show up as a selection when you type car, SUV or automobile into a message.

TESTED: 2020 JEEP GLADIATOR PICKUP

But while Jeep is looking to distance itself from generic emoji associations, earlier this year Ford submitted a pickup emoji that it designed to the Unicode Consortium, which doesn’t already recognize one.

Westlake Legal Group pickup Apple drops 'Jeep' from emoji search, and Jeep loves it Gary Gastelu fox-news/tech/companies/apple fox-news/auto/style/suv fox-news/auto/make/jeep fox-news/auto/attributes/off-road fox news fnc/auto fnc article 000892c0-3a0c-5598-9872-4d7d82d8a224

Although it’s mostly generic, the image includes the distinctive dropped door window shape of the Ford F-150. However, if accepted, the final version will likely be stripped of any brand-identifiable styling elements.

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Westlake Legal Group jeep-e Apple drops 'Jeep' from emoji search, and Jeep loves it Gary Gastelu fox-news/tech/companies/apple fox-news/auto/style/suv fox-news/auto/make/jeep fox-news/auto/attributes/off-road fox news fnc/auto fnc article 000892c0-3a0c-5598-9872-4d7d82d8a224   Westlake Legal Group jeep-e Apple drops 'Jeep' from emoji search, and Jeep loves it Gary Gastelu fox-news/tech/companies/apple fox-news/auto/style/suv fox-news/auto/make/jeep fox-news/auto/attributes/off-road fox news fnc/auto fnc article 000892c0-3a0c-5598-9872-4d7d82d8a224

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